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Bestival

Having collected every item of his plastic waste in 2017, Daniel Webb is in possession of the most comprehensive inventory of one person's plastic consumption. 

Before turning his whole collection into a giant mural, he counted, weighed and categorised all 4,490 items and the results are as start as they are shocking. 

What is our individual impact on plastic pollution? How do we apply Daniel’s discoveries to real solutions?

Here, he shares his findings from this experiment, what he’s learned along the way and how individuals can make a difference.