Discover your personal plastic footprint by participating in this fun and interactive national campaign that simply aims to improve understanding, reduce plastic waste and encourage action. Read more >>
You’ll collect your plastic waste for a week, record what you use, and enter your results into our online platform. This will automatically generate your personalised plastic footprint. Read more >>
We will announce the dates for The Everyday Plastic Survey in due course. Sign up and stay up to date with news, opportunities and developments. Sign up >>
EVERYONE! We want thousands of people across the country to take part in this national event, no matter who you are, where you are, or what your knowledge or experience of plastic pollution is. Read more >>
This first-of-its-kind project relies on the financial support from brands, foundations and donors. A number of funding levels and benefits are available. Get in touch now or read more >>
This project isn't designed to make us feel bad about what we consume. It's about understanding our impact and identifying simple, inexpensive ways we can tackle the problem together. Read more and sign up >>
We are looking for ambassadors from across the country to help us recruit participants, run workshops and spread the word. The momentum behind tackling the plastic problem is growing, so come and join us! Register your interest >>
We don't do this to get rich. In fact, tackling the plastic problem is quite expensive. If you can help and want to support us, any donation, small or large, will go a long way. Make a donation >>
Thank you.
We have successfully piloted this project with a family, a community centre, two schools and three businesses. A total of 209 participants (68 households) have taken part in our trials programme so far, and here’s a snapshot of the results…
“This project has inspired the children in our school to write to local MPs, supermarkets and manufacturers about their plastic footprint.”
“The process of collecting your own plastic is a really engaging tool in order to create individual behaviour change and I have now made a number of steps to further cut my plastic.”
“Daniel gave us a lot of ideas about how we can keep up the momentum to raise people’s awareness of the importance of using less single-use plastic”
“It inspired my whole household to make changes, particularly in relation to kitchen items!”
By making quick and easy changes on just a few items, our participants could avoid throwing THOUSANDS of pieces of plastic waste every year. Look how many common household items the groups threw away between them in just a week…
The significant impact that The Everyday Plastic Survey could have was illustrated after one trial session at which a participant brought in 32 individual pieces of Hello Fresh packaging amongst her week’s collection. I tweeted a picture to highlight the stark consequences this could have given their wide customer base.
This simple tweet generated huge traction online and offline, including:
Hundreds of comments from former and prospective customers
Press coverage in MailOnline and Daily Mirror
Hello Fresh statement as a direct response
Over 7,000 engagements on social media, with the original tweet seen over 650,000 times
Even during our small-scale trial phase, we’ve demonstrated that this project can increase awareness and encourage action. Given these results, we believe that this project can mobilise a new generation of campaigners on a national level.
Film by Jack Chute / Music by The Traps / Designs by Andy Aitken and Rich Heneghan