This is a first-of-its-kind campaign that offers the public the chance to get to grips with the global plastic problem by receiving a comprehensive insight into what they throw away and where it goes

• The most relevant and representative snapshot of what is being thrown away by people in the UK.

• Open sourced and brand new data on consumer habits, attitudes and behaviours towards plastic waste.

• No other campaign allows people to directly address exactly what they are buying and its environmental impact.